Faculty > Jie Wu Weiss, Ph.D.
Department of Health Science
Dr. Jie Wu Weiss is a professor in the Health Science Department and associate director of the Center for the Promotion of Healthy Lifestyles and Obesity Prevention at Cal State Fullerton. She has extensive research experience in the application of cognitive and behavioral science in health promotion and disease prevention among culturally diverse populations, particularly among Asian and Latino ethnic groups. She has been principal investigator, co-principal investigator, program evaluator and consultant for numerous projects funded by National Institute of Drug Abuse, National Cancer Institute, Center for Disease Control and Prevention, Department of Defense, United States Department of Agriculture and several others. Dr. Weiss developed the descriptive MAU Decision Making Model and is the leading scholar on the application of this model in health behavior promotion to examine people’s risk perception, emotions, lifestyle choices, motivation for health-related behavior change and maintenance, and their relations to health outcomes.